The Primary Care Women’s Health Forum (PCWHF) has launched its new public-facing campaign, Rock My Menopause, to raise awareness of the menopause.
Rock My Menopause aims to make society more menopause aware, whether that’s family, friends, employers or the wider public, to support people going through menopause.
Rock My Menopause will normalise conversations and spread the message that menopause is something to be talked about openly.
The PCWHF will equip people with the expert information and support they need to become more menopause aware. They want women to recognise that their symptoms may be menopause and have the confidence to speak to their doctor if they are affecting their quality of life.
Dr Anne Connolly, Chair of the PCWHF, explained the drive behind the Rock My Menopause campaign.
“At the PCWHF, our main focus is on educating healthcare professionals. However, we know that our members have a wealth of expert knowledge about the menopause that can benefit the wider public. We realised that there’s a real need to go directly to the public; to use our expertise to help people better understand the menopause, debunk myths and enable people to rock their menopause.”
The PCWHF is also calling on its members to share the campaign through their networks, encourage colleagues to get involved and also direct patients to the Rock My Menopause website for more information on menopause to build up their confidence to discuss menopause and their symptoms.
The PCWHF is asking the general public to join the #Menovist movement in everyday life and on social media. We don’t want women to suffer in silence with their symptoms.
#Menovist: One who stands up for those going through the menopause : a person who openly encourages and engages in conversations around menopause and plays a part in stamping out the taboo.
Rock My Menopause and the #Menovist movement will normalise conversations and spread the message that menopause is something that happens to all women and is therefore something to be talked about openly. We have produced wealth of information to support people to identify their symptoms and take measures to improve their own health and wellbeing.
Alongside our #Menovist movement, Rock My Menopause is launching #PelvicFloorFace. Whereas most women may not have heard of menopause conditions such as vulvovaginal atrophy, they will have heard of pelvic floor muscles, so we’re starting there.
A recent study* revealed that a pelvic floor muscle training programme is effective in treating postmenopausal women with genitourinary syndrome (GSM) and urinary incontinence. This means that pelvic floor exercises can be a major part of successful menopause health management.
We will raise awareness of the importance of pelvic floor exercises at any age, but especially so during menopause. We’re inviting people to capture their pelvic floor faces and spread the word via their social media with the hashtag #PelvicFloorFace and tag @RockMyMenopause
It’s time for society to join the #Menovist movement, share #PelvicFloorFace and support people to #RockMyMenopause
*Mercier J, Morin M, Zaki D, Reichetzer B, Lemieux M-Claude, Khalif´e S, Dumoulin C, Pelvic floor muscle training as a treatment for genitourinary syndrome of menopause: A single-arm feasibility study, Maturitas (2019), https://doi.org/10.1016/j.maturitas.2019.03.002